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Sponsored Technical Content
Hands-on articles, benchmarks, tutorials, comparisons, and implementation stories built around a real technical use case.
- ✓Long-form article
- ✓Benchmark or migration guide
- ✓Product-in-workflow tutorial
Technical partnerships for serious products
Put your product in front of engineers who actually build things.
I work with AI, cloud, developer-tooling, infrastructure, cybersecurity, hardware, and enterprise software brands on practical content that earns attention because it is useful — not because it looks like an ad.
18+
years in technology
8
technical books
30+
conference talks
150k+
monthly views across Ansible Pilot + YouTube
Ways to work together
One campaign can combine awareness, trust, and measurable performance.
The strongest partnerships usually combine a fixed production fee with distribution and, where appropriate, affiliate or referral attribution. Paid-media usage and licensing are quoted separately so the scope stays clear.
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YouTube Reviews & Integrations
Practical demonstrations for technical audiences, from dedicated walkthroughs to clearly disclosed integrations inside broader engineering content.
- ✓Dedicated technical review
- ✓Sponsored integration
- ✓Demo + editorial follow-up
📬
Newsletter & Social Amplification
Targeted distribution to engineers, architects, founders, and technical decision-makers around AI, cloud, Kubernetes, DevOps, and automation.
- ✓Newsletter sponsorship
- ✓LinkedIn amplification
- ✓Multi-channel launch support
🎤
Events & Community Sponsorship
Brand visibility around conferences, meetups, technical communities, interviews, and on-site coverage in Europe and beyond.
- ✓Meetup sponsor
- ✓Conference coverage
- ✓Interview or demo session
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Affiliate & Referral Partnerships
Evergreen performance placements inside relevant high-intent content when the product genuinely solves the reader's problem.
- ✓Tracked editorial links
- ✓Audience discount codes
- ✓B2B lead referrals
📣
Content Licensing & Paid Media
Paid usage rights are scoped separately from production. Brands can license selected creator assets for ads, landing pages, or sales enablement.
- ✓Paid-media usage
- ✓Whitelisting
- ✓Sales enablement assets
Audience fit
Best fit for technical B2B products.
My audience is strongest around AI infrastructure, developer tools, Kubernetes, platform engineering, cloud, automation, DevOps, cybersecurity, and open source.
AI & agent platforms
Developer tooling
Cloud infrastructure
Kubernetes & DevOps
Cybersecurity
Technical hardware
B2B SaaS
Training & certification
Editorial trust
Sponsored does not mean guaranteed praise.
Paid and affiliate relationships are disclosed. I do not sell undisclosed placements or guaranteed-positive reviews. Products need a credible technical fit, and hands-on claims should be testable.
That protects the audience and makes a successful partnership more valuable: the recommendation has to survive real engineering scrutiny.
Campaign structure
Clear commercial terms from the start.
- Production fee: scoped to the deliverables and technical depth.
- Distribution: website, YouTube, newsletter, social, and/or event channels as agreed.
- Performance: affiliate, referral, or lead attribution can be layered on where appropriate.
- Usage rights: paid media, whitelisting, and licensing are priced separately.
Start a conversation
Send the product, audience, deliverables, timeline, and budget range.
Include any affiliate or referral program, campaign usage requirements, geographic restrictions, and whether you want organic creator content, paid-media rights, or both.
Prefer email? luca@lucaberton.com