11,339 followers
375,933 impressions and 90,545 unique members reached in the last 12 months, 10,624 social engagements. The main channel for launches.
Media kit · November 2026
Reach the engineers and leaders who run AI infrastructure in Europe.
A senior, technical audience centred on Amsterdam and London, across LinkedIn, lucaberton.com, YouTube and Udienza. Built for AI, cloud native, platform engineering and developer-tooling launches.
11,339
LinkedIn followers
375,933
LinkedIn impressions, last 12 months (+27%)
6,100
organic visitors a month on lucaberton.com
1.16M
lifetime YouTube views
Channels
Four channels, one audience.
lucaberton.com
6,100 organic visitors / month
53% engaged, 580,000 Google search impressions a month, 1,800+ technical articles. Readers compare infrastructure tools before they buy.
YouTube
6,200 subscribers
1.16M lifetime views. Hands-on tutorials on Kubernetes, Ansible, AI infrastructure and platform engineering. 94% of viewers are aged 25 to 44.
Udienza
Weekly ten-minute show
Interviews with the founders, maintainers and CTOs behind open source, cloud native and AI infrastructure, filmed at FOSDEM, KubeCon, AGNTCon + MCPCon and Open Source Summit.
Audience
Who follows, and where they are.
LinkedIn follower demographics, 1 November 2026. On lucaberton.com, the top countries by engaged readers are the United States, the Netherlands, Germany, India and the United Kingdom.
Top locations
- Amsterdam Area12%
- London Area6%
- Greater Bengaluru3%
- San Francisco Bay Area2%
- Greater Milan2%
- Rotterdam & The Hague2%
- New York City2%
- Utrecht Area1%
Seniority
- Senior43%
- Entry21%
- Director7%
- CXO6%
- Owner6%
- Manager5%
- VP3%
- Partner2%
Industry
- IT Services & IT Consulting34%
- Software Development18%
- Technology, Information & Internet9%
- Financial Services4%
- Computer & Network Security2%
- Telecommunications2%
Company size
- 10,001+ employees27%
- 1,001 to 10,00014%
- 201 to 1,00012%
- 11 to 20022%
- 0 to 1015%
Top job titles
Software Engineer · Founder · Solutions Architect · Co-Founder · DevOps Engineer · CEO · Site Reliability Engineer · Platform Engineer · CTO
Followers work at
Red Hat · AWS · JPMorganChase · IBM · Microsoft · Google · CNCF · The Linux Foundation
Packages and rates
Scoped to your launch. Rates on request.
Every proposal is quoted for the launch window, region and formats you need. Paid-media usage rights and whitelisting are quoted separately. For season-long Udienza sponsorship, see the Udienza deck.
Dedicated LinkedIn post
Native video or carousel with my hands-on take on your product, plus a follow-up comment linking to your page.
- ✓One review round for factual accuracy
- ✓Performance report after 14 days
Technical deep dive
A hands-on tutorial or benchmark on lucaberton.com built around a real use case, amplified with a LinkedIn post. It keeps getting found in search long after launch.
- ✓Evergreen article with your product in a real workflow
- ✓LinkedIn amplification
- ✓Performance report after 14 days
Udienza episode partner
Your logo on three Udienza episodes: end card, episode page, YouTube description and podcast feed, named in each episode's launch posts.
- ✓Captioned clips for your own channels
- ✓Brand on the production, never in the conversation
Launch bundle
All three above across a two-week launch window, at a bundle rate. The format most companies pick for a product or regional launch.
- ✓LinkedIn post + deep dive + three Udienza episodes
- ✓One coordinated launch calendar
- ✓Combined performance report
Why the audience trusts it
Fifteen years in production before a single camera.
- ✓Media partner of the Linux Foundation's events
- ✓CNCF-accredited media at KubeCon
- ✓Speaker at KubeCon Europe 2026 and Red Hat Summit 2026
- ✓Eight technical books, 40,000+ engineers taught
- ✓Former VP of Infrastructure at JPMorgan Chase, Red Hat Ansible and RHEL engineering
- ✓Docker Captain
Editorial terms
Disclosed, tested, independent.
Every sponsored piece is disclosed. Reviews cover factual accuracy, not opinion. On Udienza, sponsors never choose or appear as guests, and nobody pays to be interviewed.
Full analytics exports (LinkedIn, YouTube, Google Search Console) are shared on request. More on formats on the partnership page.
Planning a launch?
Send the product, target region, launch date and the formats you are considering, and I will come back with availability and a proposed calendar.
Request ratesSources: LinkedIn analytics (2 Nov 2025 to 1 Nov 2026), Google Search Console and Google Analytics 4 organic search (July to October 2026), YouTube Studio. Figures as of 1 November 2026.